Emil Nava - OB Management

OB Management work as agents for music video directors,
Thier aim is to:

• Nature Talent
• Work with production companies
• Work with record labels
• Match the right director to the right artists

Some production companies that OB work with are:

• Pulse films
• Rocket 
• Agile Films
• Friends
• Wonda

Some of Emil Nava recent video's include:

Paloma Faith '30 Minute LoveAffair'

Client ; Sony

Paloma Faith 'Picking up the pieces 

Client ; Sony 

Ed Sheeran 'Lego House'

Client ; Atlantic

Jessie J "Do it like the a dude'

Client ; Island

Rita Ora 'RIP'

Case Study 2 - Emil Nava

Emil Nava began as a runner for different film production companies. He worked for Blink Productions and now freelances for OB Management. After working as a runner, he graduated to Assistant Director where he would manage the video shoots.

He signed to 'Academy'- who are the biggest music video production company.  He then worked for 'Between the eyes' and now works mainly for Pulse.

Emil has now begun to make adverts, which generally have a far higher budget and production values but which allow for less creative freedom. One of the most well recognised adverts are ' L'oreal ''Dare to be different''

At his busiesr, Emil Nava has managed to make 24 music videos in ONE year. When he began shooting videos for independant labels the budget would of been as low as £5000 to £10,000. His most Expensive video to date has been for Jessie J with a budget of £160,000.

• Emil Nava fiest budget was for the band 'Kid British' and the trrack ''Our House'' with budget of £20,000
• Location: Manchester
• Cast: Local People
• 1 Day Filming 
• 2/3 days for editing
• 10 days pre-production
• Demonstrates the very tight timescales involved.

Copyright Law

Copyright is a legal concept, enacted by most governments, giving the creator of an original work exclusive rights to it, usually for a limited time. Generally, it is "the right to copy", but also gives the copyright holder the right to be credited for the work, to determine who may adapt the work to other forms, who may perform the work, who may financially benefit from it, and other related rights. It is a form of intellectual property (like the patent, the trademark, and the trade secret)

Case study 2 - Jaime Thraves

Jaime Thraves most recent video - Japanese Popstars - Song for Lisa

• Currently videos cost about £20,000
• Shooting time - 2 days
• Jaime has said the music videos to get into the film business 
• Has so far sot three features; - The Low Down, -The cry of the owl, - Treacle Jr

                     

Jamie's Tips

- Use the lyrics but try not to be too literal

-Most importantly go with the emotion of the lyrics.

Case Study - Jaime Thraves

Director - Jaime Thraves     

Made Short Films
Used award winning short films as a 'calling card' to get a 'foot in the door' with the video production company factory films.

Began by shooting three very low budget music video; cost about £5000 each

This is how the process work:

• A commissioner from a record label sends a track to 5-10 directors
• The directors then each submit a treatment
• This stage is unpaid
• The director who has submitted the 'best' treatment is then commissioned to make the video.
• Only then is the director paid. 
• As an be seen for many directors in the business it is a precarious existence where livelihood is dependant on each commission. 

Jaime Thraves submitted treatment for his best known videos and each was accepted. 

Some of the very highly rated videos directed by Jaime Thraves recently are:

• Radiohead - Just, £100,000 budget

      

• Coldplay - The Scientist

- Music video was made in three days with a £200,000 budget. 

Key Music Video Conventions

In class we were discussing the different conventions of a music video and made a list, here are some of them:

• Dancing 
• Lighting
• Facial Expressions 
• Girls 
• Product placement
• Costume
• Instruments
• Settings 
• Narrative
• Make up

Here are some more;

Top 100 Music Videos

1. # Michael Jackson: Thriller
2. # Peter Gabriel: Sledgehammer
3. # A-ha: Take on Me
4. # Queen: Bohemian Rhapsody
5. # Madonna: Like a Prayer
6. # Robbie Williams: Rock DJ
7. # Michael Jackson: Billie Jean
8. # The Verve: Bittersweet Symphony
9. # Madonna: Vogue
10. # Nirvana: Smells Like Teen Spirit
11. # Coldplay: The Scientist
12. # Michael & Janet Jackson: Scream
13. # Pink Floyd: Another Brick in the Wall
14. # Christina Aguilera: Dirrty
15. # REM: Everybody Hurts
16. # OutKast: Hey Ya
17. # Blur: Coffee & TV
18. # Beyonce: Crazy in Love
19. # Madonna: Material Girl
20. # Gorillaz: Clint Eastwood
21. # Queen: I Want to Break Free
22. # Justin Timberlake: Cry Me a River
23. # Britney Spears: ...Baby One More Time
24. # Radiohead: No Surprises
25. # Madness: Baggy Trousers
26. # TLC: Waterfalls
27. # David Bowie: Ashes to Ashes
28. # Foo Fighters: Learn to Fly
29. # Electric Six: Gay Bar
30. # Weezer: Buddy Holly
31. # Eminem: Stan
32. # Chris Isaak: Wicked Game
33. # U2: The Sweetest Thing
34. # The White Stripes: Fell in Love with a Girl
35. # Sinead O'Connor: Nothing Compares 2U
36. # Red Hot Chili Peppers: Give It Away
37. # Guns N Roses: November Rain
38. # Fatboy Slim: Weapon of Choice
39. # Pulp: Common People
40. # Missy Elliot: Get Ur Freak On
41. # The Spice Girls: Wannabe
42. # Bjork: It's Oh So Quiet
43. # Dire Straits: Money for Nothing
44. # Kylie Minogue: Can't Get You Out of My Head
45. # Aerosmith: Crazy
46. # Adam & the Ants: Prince Charming
47. # The Prodigy: Firestarter
48. # Johnny Cash: Hurt
49. # Jamiroquai: Virtual Insanity
50. # Paul Simon: You Can Call Me Al
51. # Run DMC & Aerosmith: Walk This Way
52. # Massive Attack: Teardrop
53. # Wham: Club Tropicana
54. # Daft Punk: Around the World
55. # Fatboy Slim: Praise You
56. # Eminem: Without Me
57. # Meatloaf: I'd Do Anything for Love (But I Won't Do That)
58. # The Cure: Close to Me
59. # Abba: Knowing Me, Knowing You
60. # Eurythmics: Sweet Dreams
61. # The Prodigy: Smack My Bitch Up
62. # Blur: Parklife
63. # George Michael: Outside
64. # Bjork: Human Behaviour
65. # Aphex Twin: Windowlicker
66. # Bob Dylan: Subterranean Homesick Blues
67. # The Beastie Boys: Sabotage
68. # Madonna: Ray of Light
69. # Frankie Goes to Hollywood: Two Tribes
70. # The Police: Every Breath You Take
71. # Bjork: All Is Full of Love
72. # Robert Palmer: Addicted to Love
73. # Basement Jaxx: Where's Your Head At?
74. # Wu-Tang Clan: Gravel Pit
75. # Duran Duran: Rio
76. # The Beatles: Strawberry Fields
77. # MC Hammer: U Can't Touch This
78. # Godley and Creme: Cry
79. # New Order: True Faith
80. # Radiohead: Just
81. # Ultravox: Vienna
82. # 50 Cent: In Da Club
83. # Shakespear's Sister: Stay
84. # The Boomtown Rats: I Don't Like Mondays
85. # Sid Vicious: My Way
86. # The Streets: Fit But You Know It
87. # Talking Heads: Once in a Lifetime
88. # Elton John: I Want Love
89. # Smashing Pumpkins: Tonight Tonight
90. # The Pet Shop Boys: Go West
91. # The Specials: Ghost Town
92. # Herbie Hancock: Rockit
93. # The Rolling Stones: We Love You
94. # Bonnie Tyler: Total Eclipse of the Heart
95. # The Cardigans: My Favourite Game
96. # So Solid Crew: 21 Seconds
97. # Cornershop: Brimful of Asha
98. # Bronski Beat: Smalltown Boy
99. # Supergrass: Pumping on Your Stereo
100. # Musical Youth: Pass the Dutchie

Music video success criteria

We've have been discussing some of the ideas to include in our video which will make it more interesting and successful. There are different ways of making a popular music video, some of which include:

• Humour
• Originality
• Irony
• Emotion
• Memorable
• Creative
• Simple and effective
• Dance
• A story