The purposes are endless for creating a music video, some of which include :
- To promote the song
- To express meaning and emotion
- To tell a story
- To increase a new artists popularity
- To entertain
- To create controversy and most important publicity
- To add value to the song
- To emphasise visual element
A music video's principle purpose is to promote a song and/or artist. A music video has the potential to be played in a wider scale then just a song. A song would only be listened to on a radio however, a music vide can be seen on T.V channels , Youtube [Internet browser], film clips, and in advertising videos. This makes a music video more successful by getting more recognition. A successful music video done by an artist who has previous songs but not videos help it get gain further interest by a larger audience.
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