Expanding Audiences

The vast growth in the internet  has made it far easier to broaden and expand audiences. The internet has allowed for internet downloading sites to expand and very recognisable websites such as 'YouTube' to grow in such size that it is used extensively by hundreds of millions of people around the world. This is a great way of getting music recognition, expanding audiences and gaining new fan bases around the world.

Advertising is also another method used extensively by music businesses to get recognition and gain audiences. However this can prove to be expensive which is why its much cheaper to upload the videos on youtube.
The main ways which the music industry expands audiences is by advertising on large billboards next to a main motorway or through posters which are stuck on walls.

  

For people who don't use the internet or go out much, such as elderly people; this audience tends to be reached through newspapers, radio, or television adverts.