Initial research into artist/target audience

Labrinth began his career and rose to the very top with Tinie Tempah debut single 'Pass Out'. Labirnth was the producer and writer which provides vocals on the song's hook, but is uncredited. Labrinth song reached number 1 on UK singles selling 92,000 copies.  Teenagers are more into this type of genre of music and as the chart polls show, it was very successful in appealing to this particular taget audience, hence, we will also be targeting this audience with our music video.